META Malaysia is back with new initiatives under its #TakNakScam awareness campaign this year.
It was first launched in July 2021 with the aim of educating the public on how to spot, check and report highly deceptive tactics employed by scammers.
Strategic partners supporting this campaign are the Domestic Trade and Consumer Affairs Ministry, Royal Malaysia Police’s Commercial Crime Investigation Department (CCID), Malaysian Communications and Multimedia Commission (MCMC), Securities Commission Malaysia (SC), Bursa Malaysia Bhd, CyberSecurity Malaysia, The Association of Banks in Malaysia and the Federation of Malaysian Consumers Associations (Fomca).
Meta Malaysia country director Nicole Tan said they viewed safety aspects on their platforms seriously.
“We want to drive impactful conversations and encourage critical thinking so our users remain vigilant against scams,” said Tan at the launch of the campaign at Hilton Kuala Lumpur hotel.
She shared that the first campaign which ran for five months last year was well-received and reached more than two million people via 105,000 link clicks on social media.
Meanwhile, its influencer campaign through Meta marketing partners reached almost five million people.
“This year, the #TakNakScam campaign will focus on the top five online scams involving ecommerce, illegal loans, jobs, investment and money muling.
“Our new initiatives…
