When Matt Damon signed on to be the face of Crypto.com a few months ago, the obvious reason for the partnership seemed to be that the cryptocurrency investment company donated a million dollars to Damon’s nonprofit Water.org. But Damon is now working to make sure we all understand the real reason for his interest in digital money is because it’s brave.
In an absolutely ridiculous ad, Damon walks viewers through a number of impressive feats: the invention of the airplane, vague images of explorers/colonizers, astronauts, mountain climbers, people flirting at a club—you know, history makers.
“With four simple words that have been whispered by the intrepid since the time of the Romans,” Damon champions these pioneers, “Fortune favors the bold.”
Again, this is an ad for cryptocurrency—a thing Damon, as its spokesperson, is putting on the same level of adventure and innovation as space travel.
Matt Damon doing a crypto ad. Jesus Christ does he not have enough money already pic.twitter.com/mS3tUgJ6HT
— Ken Klippenstein (@kenklippenstein) January 3, 2022
The ad—which was directed by Christopher Nolan’s go-to cinematographer Wally Pfister and produced by David Fincher—has apparently been playing at movie theaters for a while now. But in the last week or two, it’s also started playing during televised NFL games, which means that everyone who hasn’t been going to the movies (which is a majority of people in the U.S.) now also gets to laugh at the…
