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Building the bridge between Web 2.0 and web3 • TechCrunch

It’s too early to predict all the implications of the recent Ethereum blockchain Merge, but it definitely addresses the most frequent (and valid) criticism of web3 regarding excessive energy consumption. Critics may still find a new reason to oppose ETH, but my hope is this Merge will lead to something else: A chance for us to also merge what’s best about Web 2.0 with what’s most exciting about web3.

There’s seemingly a growing rift in Silicon Valley, with the traditional Web 2.0 industry and the burgeoning web3 ecosystem depicted as being in opposition to each other. And trapped somewhere in the middle are emerging startups.

I’m active in all three groups, and I believe most of this controversy is based on wild pronouncements and hype by VCs and other evangelists who are not developers. Incessant celebrity promotions of NFT drops, for instance, have contributed to the impression that web3 as a whole is a Ponzi scheme. In fact, NFTs are only a small part of the web3 ecosystem, and, in my view, not even the most interesting or potentially transformative.

While Web 2.0 and web3 may seem incompatible, I believe it’s better to see technologies like blockchain and ETH as potential back-end solutions for scalability challenges that all companies face. In a similar…

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