Lyft cashes in, Instacart hands out, and scams go up. LegalRideshare breaks it down.
Everything old is new again (sadly, it’s a scam), taxes (already?), and welcome to the party, it’s gonna be a blast! This Week in Rideshare has it all!
MONDAY 8/8/22
Lyft launches a new media division to cash in on ads. TechCrunch reported:
The ride-hailing company announced on its blog Monday that Lyft Media will help cash in on the growing market for in-vehicle digital ads, as cars become more connected and begin to feature multiple, larger infotainment screens. The announcement comes days after Lyft and its biggest competitor, Uber, announced robust second-quarter financial results.
Lyft said it plans to roll out the service to 25% of its rides in Los Angeles, Chicago, San Francisco and Washington, DC to reach millions of riders by the end of the year.
Lyft said that a portion of revenue from the display and tablet ads will go to its drivers, but it’s unclear how much of that money drivers will get.
TUESDAY 8/9/22
A driver is receiving a $250k settlement after being unlawfully detained. Yahoo! News reported:
The incident itself stems from October 2017, court documents show. DeArmond dropped a passenger off at the Extended Stay America at 2225 Interstate North Parkway around 9 p.m., before driving to the parking lot at the nearby Pappadeaux and Pappasito’s restaurants.
Three police cars arrived with their lights on, and at least one of the officers had…
