First, second or third? Which link do you tend to click after typing something into your favourite search engine?
Your choice likely has less to do with the link order but more with the look of each link title and subtext. Some links appear legitimate, while others are clearly not what you’re looking for. Most of us don’t spend too much time analyzing, though, as doing an online search is a small and regular task in our busy days.
But this is where scammers take advantage of unsuspecting surfers. They lurk near the surface of online searches, waiting for people to click on the second link instead of the third. The trouble is, that second link may take you to a website that exactly mimics the real one.
That’s what happened to a Calgary woman looking for Hoka shoes. The only difference between the fake site and the real one was the final three letters in the url. The consumer bought a pair of hiking boots, only to later discover the site was fake. The boots never…
