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J.D. Power Debuts Online Car-Buying Tool

J.D. Power has unveiled an ordering tool to prevent cart abandonment during car shopping.

The consumer insights and analytics firm said in a news release Tuesday (Jan. 24) that its Online Ordering offering is its first entry into the “Modern Retailing as a Service (MRaaS)” space, designed to streamline the process of car buying.

Phillip Battista, head of modern retailing at J.D. Power, said the launch is happening as inventory shortages are “causing shoppers to bounce from dealer websites without transacting.”

With the online ordering tool, he said, consumers will get an “end-to-end payment, documents, and protection system that elevates today’s online vehicle-buying experience.”

Among the features included in the new tool are new vehicle configuration data for 39 carmakers, real-time “penny-perfect payments” with applicable taxes and incentives for all 50 states, instant credit submission and score verification, and a “seamless transfer from a participating program dealer to the manufacturer.”

Shoppers leaving websites without making a transaction — a phenomenon known as “cart abandonment” — is an issue across the digital landscape, as PYMNTS has written. Research by PYMNTS and Checkout.com finds that 91% of consumers say their checkout experience significantly influences whether they will return to a given merchant.

“If you look at the checkout process today, it’s a big point of friction,” Karma Co-founder and CEO 

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