NORTH LITTLE ROCK, Ark., Aug. 10, 2022 (GLOBE NEWSWIRE) — First Orion, the leading provider of branded communication solutions for businesses, today announces its partnership with CX Effect, a technology outfitter focused exclusively on improving customer experience. CX Effect will offer First Orion’s Branded Communication products, INFORM® and ENGAGE ®, to help businesses brand their calls and prevent them from being blocked or marked as scam.
“Branded communication technology is drastically changing how businesses engage with their customers via the phone channel, and we’re thrilled to add the leading provider of this disruptive technology to our roster,” said Andrew Pryfogle, founder and CEO of CX Effect. “Organizations across all industries have felt the effects of consumers ignoring their calls, and Branded Communication presents an experience that increases customer engagement.”
The rampant number of illegal robocalls has conditioned consumers to ignore calls from phone numbers they don’t recognize, and numbers incorrectly categorized as spam have made reaching customers less effective for businesses. Based on measured proprietary scam call data, First Orion estimates U.S. mobile subscribers received over 100 billion scam calls during the first six months of 2022. This projects to over 80 million successful scam attempts resulting in cumulative financial losses as high as $40 billion. First Orion’s Branded Communication products, ENGAGE…
