Monday, November 07, 2022
The Better Business Bureau is warning about TikTok users shopping on the online platform.
Here’s why.
“If you’ve bought something from TikTok recently, you aren’t alone. According to one study, 49% of users reported purchasing something they saw on the app,” says BBB. “The social platform began offering in-app shopping last year and is now expanding to “Live Shopping,” allowing creators and brands to sell goods directly through videos.
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“While TikTok may be a good way to snag a deal promoted by your favorite influencer, phony products, less-than-scrupulous sellers, and outright scams are also common,” says BBB. “As shopping on TikTok expands, here’s how to have a positive shopping experience and avoid con.”
Tips for Shopping on TikTok
Here’s what BBB says you should know about shopping on TikTok.
Avoid impulse buys. With TikTok and many other social media platforms, making a purchase can be as simple as clicking on the product and clicking “buy.” Before you buy something based on a 30-second video, think it through. Some experts recommend waiting 48 hours between adding an item to your cart and checking out. In addition, you can use the extra time to research the product and seller and make sure the purchase won’t throw off your budget.
Always research the seller. Make sure the seller…
